The company even brought Newton Farms' chef over to the new Myrtle Beach location. Many of the elements of the Newton Farms concept were borrowed for the development of the new Myrtle Beach prototype, he said. “We spent a lot of time designing that, and we think we can build it out.” “With the Newton Farms banner, we can go where we want,” Schools explained. Newton Farms, the chain's three-year-old single-store operation in the upscale resort community of Kiawah Island, S.C., and also named after the founder, has fewer restrictions on its geography than the Piggly Wiggly banner, however. It generally builds about three or four new or replacement stores per year. Piggly Wiggly owns its own construction firm, called Newton Builders after the chain's founder, Joseph T. Schools said the company will look for sites “in any market that's not a rural market - it could be Charleston or Columbia S.C., or Savannah, Ga.” “They are going to be calling me up and saying, ‘I've got a great spot for a new Pig.’” “To a man and woman, they were enthusiastic about this store, and they all want to build one in their area,” he said. He said that when he recently met with some of his key regional operations people, they were excited about the potential for the concept. “We are going to aggressively look for opportunities.” “We want to give this one a little time and see how it does before we blow it out, but that will happen pretty fast, we think,” Schools said. But the new format will seek to reach a more affluent customer base than many of its stores do, allowing it to expand in new communities within its current territory. Other franchisees on the outskirts of Piggly Wiggly Carolina's operating area prevent the company from expanding in some directions, Schools explained. He said the company - which operates about 125 Piggly Wiggly locations, mostly in South Carolina, as a franchisee, and supplies another 25 Piggly Wiggly franchises within its operating area - is looking at both the new Piggly Wiggly format and the company's upscale Newton Farms banner as opportunities to grow the company. “We will always serve the small towns and the local rural folks like we do today, but this store positions us to where we want to go in the future.” “This has really been a three-year to four-year-long process,” Schools told SN. The layout parallels in some ways the food groupings that have been tested at Food Lion's Bloom concept and in Marsh Supermarkets' lifestyle stores, but Piggly Wiggly infused some new ideas into the format and wrapped the whole store in a thick coat of Southern charm. Canned, fresh and frozen vegetables are together in one section, for example, while in the bakery area shoppers can find not only store-baked goods but manufacturer-baked products as well, along with all the components needed for customers to bake from scratch at home. The 43,000-square-foot store represents a rethinking of traditional grocery merchandising - no long rows of gondolas with endless stacks of jars and cans, but instead a series of sections based on categories of food. “We have done other cutting-edge things, so we said, ‘Why not do this?’” “We are sticking our neck out, but it makes sense,” said David Schools, chief executive officer of the North Charleston, S.C.-based company, in an interview with SN at the store's grand opening. With the opening last month of an experimental new store in an upscale development in Myrtle Beach, S.C., Piggly Wiggly Carolina Co. But The Pig, as it is affectionately known, is getting gussied up. These plastics can be recycled into items like plastic crates or outside patio furniture.For the past 60 years Piggly Wiggly has been a big name in the small towns of South Carolina. The second most recyclable plastic is number two plastics, which can consist of milk jugs, soap bottles and detergent containers. It becomes a 'fluff' and is usually used for carpets, T-shirts or jackets." " For number one plastics, they typically chip it into tiny pieces, put it into an extruder and get it super hot. "Plastic very rarely is able to become the same type of plastic," Sdao said. Sdao said to compare recycling plastic with how cotton candy is made. Plastic also gets downgraded through the recycling process. Reducing is the first step because we don't need to always use paper. "That is why recycling is the last step in the process. "The average tree only has seven lives," Sdao said. Cardboard will become cardstock or craft paper, which then can become office paper. Every time paper goes through the recycling process, the fibers become shorter and the quality becomes thinner.
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