I find it really satisfying when people who have complete opposite styles and personality hashtag us it shows the flexibility of the brand. Manière De Voir is for everybody and I want to be able to cater to every type of person in the future. This is always exciting and humbling however, I don’t think a brand should be judged on how many famous people have worn it. Who wears Manière De Voir? Who would you like to see wear the designs?Ĭelebrities, Sports Stars and top Fashion Bloggers have worn Manière De Voir. Our new exclusive Virtue sneakers in luxurious velvet are arriving online in 3 colour ways at the end of May. The risk has paid off and we’ve had a great response to the collection and hopefully we will have the same success with our Womenswear trainer, releasing later on in the year. The vision for the trainers was somewhat a gamble with where they would sit in the market but they also felt like a natural next step for Menswear. The Virtue collection is crafted from genuine leather and hand-cut snake embossed scales. It was either 60-pounds or in excess of 350-pounds and I wanted to create a limited edition trainer that was luxurious and well made, at half the price of what you would pay for designer. Honestly, I’m a trainer fanatic and felt that there was no in-between price point for trainers out there, particularly within menswear. How did the collection of Virtue sneakers come about? What does the range include? Our aim is to ensure our customers feel like they’re getting so much more for their money. ![]() We receive positive customer feedback on how high quality our pieces are and how they enjoy the shopping experience from purchase to delivery. With the design team and myself, we are constantly seeking luxe fabrics and high quality detailing that will set Manière apart from other brands. I’ve always made it Manière’s motto that when we design products we must choose materials that standout in the way they feel and look. How do you keep the brand contemporary and urban? You work a lot with modern textiles – from neoprene to mesh. Leather-Effect Crop Top (coming online end of May) Unexpectedly, it sold really well from day one, I think people always want to look good but be comfortable at the same time, and the extra attention to detail goes a long way. Our first tracksuit collections were designed with soft cotton and luxurious leather with gold embroidered logo detailing. Yes, I’m always travelling and wanted to create a comfortable tracksuit, with added detailing that defined casual but you still felt smart. ![]() The designs comprise evident sports luxe inspired pieces – is the functionality and comfort of sportswear a founding principle of Manière De Voir? Everyday I’m looking for new things to learn, to help take the company forward. I’ve learnt a lot of the Adobe programs and relevant software from YouTube tutorials and applied it to the brand. Having not studied fashion design I took it upon myself to learn and teach myself new skills. Not necessarily, from a young teen I always wanted to dress cool and have always been into my personal style. How did you make the transition from sports to fashion design? Were there evident links between the two? We love to listen to our customer, knowing what they would like us to create and encourage them to get involved online. We aim for high social engagement through showcasing our new releases, competitions and fashion bloggers who style Manière pieces. ![]() Interacting with our customers is a crucial part of the brand, without them there is no us. The brand has developed an impressive following – is this relation with social media an important asset to Manière De Voir?ĭefinitely. ![]() My vision has a lot more to offer and hopefully this is just the start. I think the success has come from giving people who desire contemporary trend-led fashion and designs with an extra MDV touch at an attainable price. I always believed in the concept of the brand and have always thought that if you’re going to do something, aim big! The growth of the brand has been incredible nearly everywhere I go I see people wearing Manière De Voir. The growth and success of the brand has been impressive – did you anticipate such a rapid expansion? What made the success of the brand, do you think? It’s been just over a year and the success we’ve had has been great and inspires me for what’s to come in the future. At first I was dismissive, but after looking into brand names and wanting to incorporate my vision I chose Manière De Voir, which means ‘Way of Seeing’ in French. He was 18 months into his company and suggested I should start my own fashion brand. I started Manière De Voir after my best friend Lewis Morgan was building his brand Gymshark. Hi! I’ve always enjoyed fashion and take an interest in what I wear. How did Manière De Voir come to be? What decided you to launch the brand?
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